M.D.

Content Marketing • Content Strategy • Communications • SEO

I turn complex ideas into clear, compelling content.

Dr. Madhulika Dash is a Zürich-based Content Marketing and Communications professional specialising in content strategy, SEO content, editorial storytelling, digital communications, brand voice and audience-focused content.

Explore my work ↗ LinkedIn ↗
Dr. Madhulika Dash, Content Marketing and Communications professional based in Zürich, Switzerland
Dr. Madhulika Dash — Content Marketing, Content Strategy & Communications
Zürich, Switzerland
CONTENT STRATEGYSEO CONTENTCOMMUNICATIONSEDITORIAL STRATEGYBRAND STORYTELLINGDIGITAL CONTENT
01 / About

Strategy first.
Storytelling always.

I combine research, editorial thinking and digital strategy to make information useful, credible and engaging.

My experience spans healthcare, logistics, AI, retail, premium fashion and higher education. I work across content planning, SEO, copywriting, digital communications, social content, CMS workflows and stakeholder collaboration.

With a PhD in English and a background rooted in research and storytelling, I am particularly interested in turning complex subjects into accessible narratives that work for both audiences and brands.

02 / Expertise

What I bring
to the table.

01

Content Strategy

Planning content ecosystems, editorial calendars, audience journeys and channel strategies.

02

SEO Content

Creating search-led web and editorial content around intent, relevance and discoverability.

03

Communications

Developing clear internal and external communications, brand messaging and corporate content.

04

Editorial & Copy

Writing and editing web pages, articles, campaigns, white papers, scripts and social content.

05

Brand Storytelling

Finding the narrative that connects a product, service or idea with its audience.

06

AI & Automation

Using AI tools and structured workflows to support research, ideation, production and efficiency.

03 / Selected Work

Content that moves
ideas forward.

Selected areas where my experience combines strategy, research and storytelling.

01

Premium wellness & recovery

Making complex topics human

Developed research-led editorial content and brand storytelling for an international premium rehabilitation audience, translating complex mental-health subjects into clear, accessible narratives.

EditorialResearchBrand Voice
02

Premium fashion & lifestyle

Content with a point of view

Created brand communications and digital storytelling designed to connect premium products with style-conscious audiences.

BrandDigitalStorytelling
03

B2B & digital content

From information to engagement

Built multi-channel content across websites, blogs, social media, email, product communications and campaign assets, adapting messages for different audiences and formats.

SEOB2BContent Systems
04 / Experience
2024

Copywriter — Paracelsus Recovery

SEO-driven website and editorial content for a premium international rehabilitation brand. Research, fact-checking, articles, blogs, white papers and editorial standards.

Earlier

Content & Communications

Content strategy, digital communications, social media, SEO, CMS and campaign content across healthcare, logistics, AI, retail and other sectors.

Academic

PhD in English

Doctoral research focused on Kondh folklore, Central University of Karnataka, with research interests including tribal and Aboriginal studies, orality, narratives and myth.

05 / Approach
“
Good content does more than fill a page. It helps people understand, trust and act.
01 — Research

Understand the audience, subject and context before writing.

02 — Clarity

Make complex information easy to understand without making it simplistic.

03 — Purpose

Connect every piece of content to an audience need and a business objective.

07 / Publications

Research, literature
& cultural studies.

My academic publications explore mythology, feminism, oral narratives, cultural identity and literary representations, with a particular focus on South Asian literature and Kond culture.

View all publications on LinkedIn ↗

Book Chapter2023

Bringing the Forgotten Women to the Fore: Reading Kavita Kane’s Maneka’s Choice and Lanka’s Princess

Mythological Fiction, An Introduction · Sarup Book Publishers · ISBN 978-93-95975-07-0 · 29 April 2023

Contributed to an academic volume examining Indic traditions, contemporary Indian literature, mythology and the evolving literary imagination of South Asia.

Read publication ↗
Journal Article2016

Shamanism, Sacrifice and the Sanctity of Blood in the Dongria Kond Culture

Pune Research: An International Journal in English · Vol. 2, Issue 3 · ISSN 2454-3454 · 8 May 2016

Read publication ↗
Journal Article2015

Narratives from the Kond Heartland: A Cultural Study

LangLit · Vol. 2, Issue 2 · ISSN 2349-5189 · 30 November 2015

A cultural study of oral narratives of the Kond tribe from Odisha.

Read publication ↗
Literary Criticism2015

Das and Cixous Laugh Together: Re-reading Kamala Das’s My Story using L’écriture Féminine

Muse India · Issue 64, November–December 2015 · ISSN 0975-1815 · 9 November 2015

A re-reading of Kamala Das’s autobiography My Story through the lens of feminine writing and L’écriture féminine.

Read publication ↗
Literary Criticism2015

Wronged Wrong Sita

The Literary Herald · Vol. 1, Issue 2 · ISSN 2454-3365

A feminist critique of Devdutt Pattanaik’s Sita: An Illustrated Retelling of the Ramayana.

Read publication ↗
08 / FAQ

Frequently asked
questions.

What does Dr. Madhulika Dash specialise in?

Dr. Madhulika Dash specialises in content marketing, content strategy, SEO content, digital communications, editorial storytelling, copywriting, brand voice, social media content, CMS content development and AI-enabled content workflows.

Where is Dr. Madhulika Dash based?

Dr. Madhulika Dash is based in Zürich, Switzerland and works on English-language content, communications and digital storytelling projects.

What industries has she worked across?

Her professional experience includes healthcare and premium recovery, logistics, AI, retail, premium fashion and lifestyle, and higher education.

What type of content does she create?

Her content experience includes SEO web content, articles, blogs, white papers, campaign copy, social media content, email content, video scripts, product and brand content, digital communications and editorial materials.

09 / Contact

Let's create something meaningful.

Have a story
worth telling?

For Content Marketing, Content Strategy, SEO, Communications and editorial opportunities, connect with me on LinkedIn.

Connect on LinkedIn ↗